In an era defined by fluctuating energy costs and an urgent call for sustainable practices, Italian Exhibition Group (IEG), in collaboration with Elemens and with the support of SolarPlaza, is bringing back the pivotal B2B event, KEY CHOICE – Unlock the Future of PPAs. This second edition, scheduled for Tuesday, March 4th, at the Palacongressi Conference Centre in Rimini, precedes the larger KEY – The Energy Transition Expo, which will run from Wednesday, March 5th, to Friday, March 7th, at the Rimini Expo Centre. The event arrives at a crucial juncture, as corporations increasingly turn to Power Purchase Agreements (PPAs) to stabilize energy expenses, mitigate risks, and bolster sustainability efforts amidst volatile gas prices.
2025: A Landmark Year for Renewable Energy and Corporate PPAs in Italy
The year 2025 is poised to be transformative for Italy’s renewable energy sector, marked by the implementation of Energy Release and the initiation of auctions under the RES X decree. According to Elemens, the Corporate PPA segment in Italy achieved a record milestone in 2024, accounting for approximately 60% of total new PPA capacity contracted, translating to roughly 1 GW. This surge underscores the growing acceptance and effectiveness of corporate PPAs as a strategic tool for businesses to manage energy costs and advance their sustainability goals.
KEY CHOICE: A Platform for Business, Knowledge, and Strategic Networking
KEY CHOICE is an integral part of IEG’s broader vision for KEY – The Energy Transition Expo, which aims to provide year-round, high-value content beyond the conventional exhibition format. Alessandra Astolfi, Global Exhibition Director of IEG’s Green & Technology division, emphasizes that KEY is more than just an expo; it is a hub of knowledge designed to equip businesses and professionals with an integrated understanding of energy optimization tools and technologies. The event, running from 10:00 AM to 6:00 PM, features a morning session (10:00 AM – 1:00 PM) dedicated to business networking and B2B meetings, fostering direct interaction among industry stakeholders. The afternoon session (2:00 PM – 6:00 PM) will host a two-part conference, delving into market trends, regulatory developments, and financial mechanisms supporting PPAs.
Facilitating Connections Between Energy Producers and Consumers
Christian Previati, KEY Exhibition Manager, highlights that KEY CHOICE is designed to bridge the gap between energy suppliers and energy-intensive companies. The event aims to create a matchmaking platform for PPA agreements, considered a powerful tool for reducing energy bills and enhancing corporate sustainability through renewable energy sourcing. The event will attract a diverse audience, including renewable energy producers, traders, electricity system operators, and financial institutions, all seeking to capitalize on the PPA market’s potential.
In-Depth Insights and Key Market Discussions
The afternoon conference will feature leading experts, including analysts, corporate consumers, financial institutions, legal and tax advisors, and policymakers, who will provide critical insights into: the role of PPAs in ensuring energy price stability amid geopolitical uncertainties; the impact of new public guarantees on PPA growth; the financing criteria applied by banks to PPA-backed energy projects; strategies for drafting and structuring PPA contracts; and the integration of PPAs into the sustainable growth of data centers. Andrea Marchisio, Partner at Elemens, stresses the importance of PPAs in providing energy price predictability, particularly for large energy consumers, while supporting the clean energy transition.
Participation and Media Engagement
For comprehensive details regarding KEY CHOICE – Unlock the Future of PPAs, including the event schedule and registration information, please visit www.key-expo.com/key-choice-eng. Media representatives interested in attending the conference session at 2:00 PM at Rimini’s Palacongressi are warmly invited to participate. With KEY CHOICE, IEG reaffirms its commitment to empowering businesses in their energy transition journey, providing a strategic platform for exploring innovative solutions, building new partnerships, and shaping the future of corporate energy procurement.
