Italian Exhibition Group (IEG) has proudly announced its victory in the UFI Digital Innovation Award 2025, a highly coveted international recognition presented by UFI – The Global Association of the Exhibition Industry. UFI, with its extensive network of 900 members across the global exhibition system, annually spotlights the most pioneering projects within the industry, spanning diverse categories such as human resources, marketing, sustainable development, and crucially, digital innovation.
Driving Change Through Digital Innovation: IEG’s Award-Winning Vision
The 2025 “Digital Innovation” category specifically challenged participants to showcase initiatives that “Driving Change through Digital Innovation.” The core objective was to identify and celebrate innovative strategies demonstrating how companies effectively harness technology to achieve measurable improvements in the performance of trade shows or their organizational structures. IEG emerged victorious in this highly competitive field with its compelling “All-in-one Ecosystem” nomination, a testament to its forward-thinking approach.
IEG’s Commitment to Smart and Connected Experiences
Corrado Peraboni, CEO of Italian Exhibition Group, expressed profound satisfaction with the achievement. “Winning the UFI Digital Innovation Award significantly acknowledges Italian Exhibition Group’s commitment to serving our communities,” he stated. “This achievement strengthens our determination to create increasingly smart and connected experiences for our customers and stakeholders, in line with our mission: to be a Community Catalyst.” This statement underscores IEG’s dedication to continuous innovation and its strategic vision for the future of exhibitions.
The “All-in-one Ecosystem”: A Paradigm Shift in Trade Show Experience
The award-winning integrated technology ecosystem, meticulously developed by IEG’s Innovation area under the leadership of Simone Zaccherini, was lauded as the most advanced proposal among the entries. Its strength lies in its remarkable ability to fundamentally transform the traditional trade show experience through the strategic integration of artificial intelligence (AI), automation, and unified data management.
The primary goal of this sophisticated system is to simplify and enhance interactions among exhibitors, visitors, and organizers. It achieves this by providing a seamless experience from the initial registration process to post-event content consumption. This is facilitated by a cutting-edge new mobile app and a comprehensive omnichannel platform, ensuring continuity and consistency across all touchpoints. Furthermore, the intelligent adoption of AI within the ecosystem empowers personalized user itineraries, significantly improves engagement levels, and boosts the overall effectiveness of services, leading to a substantial positive impact on exhibition performance.
Global Recognition at the 92nd UFI Global Congress
The official recognition and celebration of all UFI Awards 2025 winners, including Italian Exhibition Group, will take place at the prestigious 92nd UFI Global Congress. This significant event is scheduled for November in Hong Kong SAR, where industry leaders and innovators from around the world will gather to acknowledge and applaud the most impactful advancements in the exhibition sector.
